The concept for MISS SWISS developed from a personal “purse-catastrophe.” Our founder’s eyeliner lid came off of her eyeliner, while inside of her purse, which spilled all over the interior, ultimately destroying the purse. This issue occurred because there was friction between the lid and other items in her purse such as her phone and wallet that caused the eyeliner lid to come off. After researching this problem she determined that many people have the same problem with makeup spilling inside of their purse or traditional makeup case. The issue is the friction of the lid occurs with either other items in a purse or even other makeup items. In traditional makeup cases, makeup and brushes can still freely move inside the case and the mess is only contained, not prevented.
Once she determined that this was a major problem many makeup wearers have, she was determined to find out other issues makeup wearers have with their current makeup cases. The other major issue that she discovered makeup is very difficult to apply on the go and traditional makeup cases don’t assist with that process.
After identifying these problems, and many 3D printed models tweaked to perfectly hold a large variety of round diameter makeup, MISS SWISS was born.
MISS SWISS is a makeup holder that prevents friction between makeup items which is a major cause of makeup spillage. It also allows for makeup to be easily applied on the go due to the large mirror and sturdiness of the case.